What is copywriting?

Copywriting has three main purposes; to gain the attention of your prospective client/customer, to interest them in your product or service and to give them a call to action (a reason to spend their money with your company.) In Direct Response Copywriting, the goal is to give a sense of urgency in making a specific purchase or investment with your company. Done correctly, copywriting can mean the difference between a mediocre marketing campaign and a hugely successful marketing campaign.

What can a copywriter do for me?

A copywriter will create copy for everything from print materials (brochures, sales letters, newspaper ads, etc) to audio/visual campaigns (TV or radio ads, on-hold messages, etc). The sky's the limit when it comes to what a copywriter can do for your business.

Website Content - What Do I Put On My Site?

That would depend on the purpose of your web presence. It is important to have information on your site that is useful, unique and descriptive of your products or services.

Why can't I find my website in the search engines?

Once your website has been completed, the top Search Engines may require several weeks, or even months to actually "crawl" and list your website in their index. Modern search engines like to find your site naturally, through links to your website from other websites. Google especially relies on your incoming links to determine your popularity and relevance. It is important to have your website optimized by Colby Creative Consulting, utilizing a unique keyword strategy to update your content, meta tags (part of the code on your web pages) and your image tags. Without optimization, your site may never show up for specific searches in the major Search Engines.

What is website optimization?

Website optimization is the process in which we analyze keywords (the words/phrases entered into a Search Engine to produce a search on a specific topic), and create a keyword strategy for your website. Once we have committed to a keyword strategy, we will update your content, meta tags (such as your title tag, description tag and keyword tag found in the code of your website) and your image tags (the text that appears when you drag your mouse over an image) to reflect that strategy. We will also give you pointers on how you can be proactive in gaining Search Engine ranking after your website is optimized.